However, for the majority of us without any coding skills whatsoever, this still meant we needed to hire someone to make even the smallest design changes to our web pages - like adding serifs to our font. Then, cascading style sheets (CSS) were introduced.Ĭoding in CSS was similar to doing so in HTML, only now you could make changes to multiple web pages at once, instead of having to do so individually. The whole thing was about as tedious as counting grains of sand and about as enjoyable as a visit to the dentist for a root canal. The process entailed making your way through each web page, and, using a set of commands, individually altering its HTML code to reflect the appearance you wanted to present. Long before services like Adobe Typekit and Google Fonts, to make stylistic changes to text on your website, you needed to understand hypertext markup language (HTML). That’s why, if you market your company online in any way, shape, or form, you should know about one of the easiest, most popular ways to add custom fonts to your web pages today: Adobe Typekit. But what we don’t realize is just how much the subtle differences in the way a letter is formed can affect our emotions, our ability to comprehend text, and whether or not we feel comfortable purchasing a product.Īs you’ll learn later in this article, the right font can serve as a powerful ally in the battle for more business.
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